For Ahluwalia’s Autumn Winter 23 collection, the genesis starts with sound. Entitled Symphony, Creative Director and Founder Priya Ahluwalia rediscovered the music of her youth– the Bollywood soundtracks and the mainstream Hip-Hop that littered the airwaves in the 90s and 00s as Priya came of age to the bashment and house music she enjoyed at parties in her teens and more recently the afrobeat and neo-wave R&B she listens to in her everyday life.