Introducing the Ahluwalia x PUMA Spring Summer 2026 collection inspired passion and creativity of football supporters across the African continent.
For the second drop of the collaboration, Creative Director and Founder, Priya Ahluwalia, looked into the spirit of football through imagery of pitches and fan cultures across the Global South. Her research extended into the PUMA Archives, where decades of footall artefacts help inform the reinterpretation of classic silhouettes across the collection.
